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Design Principles

Design Principles 2014-10-16T04:03:33+00:00

TRICKS OF THE FASHION TRADE
ISBN 978-0-62057531-7
Author – Francoise De Villiers
Publisher – North West School of Design

This is more than just a book… this is a guide that will enable you to appeal to a specific target market using the fashion design principles, whether you are a designer, stylist, merchandiser, individual consumer or fashion student. I call it ‘the tricks if the fashion trade’ because it is the foundation of your design knowledge and it develops an analytical perspective of design.

From the application of basic design terminology to styling different personalities and figures, these principles with their descriptive fashion illustrations will equip you with the need-to-know fashion knowledge.

Design Principles

Following these principles will get you far when it comes to fashion and design, and with an amp amount of experimentation and practicing you will soon be giving fashion advice to all your friends. The key lies in experimentation and practicing… this form a crucial part of design principles and it is your responsibility to physically go and test these principles on everything that is related to fashion and design. It is the fastest way for you to learn the “tricks of the fashion trade”.

TABLE OF CONTENTS

CHAPTER 01 – INTRODUCTION

  • Introduction to Design Principles
  • Breaking the Rules

CHAPTER 02 – DESIGN IN FASHION

  • Structural Design
  • Applied Design
  • Formal Balance
  • Informal Balance
  • Transitional Balance
  • Horizontal Balance
  • Radial Balance
  • Proportion
  • Line
  • Emphasis
  • Silhouette
  • Colour
  • Texture

CHAPTER 03 – FASHION YOUR PERSONALITY

  • Style Quiz
  • Natural
  • Classic
  • Romantic
  • Dramatic
  • Creative

CHAPTER 04 – FASHION YOUR FIGURE

  • Determine Your Shape
  • Dos and Don’ts

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